Apple’s iPhone 17 series has finally arrived in the US and UK, and fans are already gearing up for one of the most anticipated launches of the year.
Alongside the new phones, Apple has unveiled refreshed AirPods and the Apple Watch Series 11, completing its 2025 upgrade cycle.
Here’s everything buyers in America and Britain need to know, from prices to when they can get their hands on the devices.
iPhone 17: What’s on offer
In the US, the iPhone 17 (256GB) starts at $799, while the lighter iPhone 17 Air (256GB) is priced at $999.
For those craving Apple’s most powerful mobile cameras and displays, the iPhone 17 Pro (256GB) comes in at $1,099, with the Pro Max line beginning from the same mark for base storage and scaling upwards.
In the UK, the iPhone 17 starts at £799, with the Air retailing at £999. Moving up, the Pro is listed at £1,099, while the Pro Max opens at the same threshold, quickly rising for higher configurations.
When can you get it?
Apple has confirmed that pre-orders for the iPhone 17 series open this Friday, with devices officially shipping and arriving in stores beginning next week, September 20.
Carrier partners in both the US and UK are also rolling out bundled upgrade options, making it easier for users to transition without paying the entire lump sum upfront.
Given Apple’s history, supply for the Pro and Pro Max models could run tight in the first few weeks, especially in the UK, where demand often overshoots inventory.
AirPods: Fresh sound, familiar style
Apple hasn’t forgotten its audio fans. The new AirPods 4 are launching in two versions: a standard edition and a noise-cancelling edition.
In the US, pricing starts at $129 for the base model and $179 for noise-cancelling, while the AirPods Pro hold steady at $249.
Across the UK, AirPods 4 priced at £119 and AirPods Pro priced at £219 are scheduled for release alongside the iPhone 17, with pre-orders opening the same day.
Apple is pitching these new buds as the most adaptive AirPods yet, featuring improved microphones and spatial audio.
Apple Watch Series 11: Thinner, faster, smarter
The Apple Watch Series 11 ushers in Apple’s thinnest watch design yet, packing a larger display and upgraded S10 chip.
In the US, the Watch starts at $399 for GPS models and $499 for GPS + Cellular. The rugged Apple Watch Ultra 2 begins at $799.
In the UK, the Series 11 will be available from £369, while the Ultra 2 carries a hefty £749 price tag.
Pre-orders begin this Friday alongside the iPhone and AirPods, with official availability from September 20.
Apple isn’t just launching a new iPhone as it’s rolling out a complete device ecosystem for late 2025.
With pre-orders opening this week and high demand already visible, the early birds will likely be the first to land their shiny new iPhones, AirPods, and Apple Watches when they hit shelves next Friday.
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